| Semester 2, 2021 Online | |
| Short Description: | Cultrl Indtries - Cultrl Econ |
| Units : | 1 |
| Faculty or Section : | Faculty of Business, Education, Law and Arts |
| School or Department : | School of Humanities & Communication |
| Student contribution band : | 2021 Grandfather Funding Cl 1 |
| ASCED code : | 100799 - Communication and Media Studie |
| Grading basis : | Graded |
Staffing
Examiner:
Other Requisites
Students will require access to e-mail and have internet access to UConnect for this course.
Rationale
This course provides a complementary role within Communication and Media Studies major, synthesising a variety of theoretical approaches and linking them to industrial practice and cultures of everyday life. This course has relevance to those professions in the knowledge and cultural industries.
Synopsis
This course discusses the relations between the culture industries and everyday life, and explores the relations between the economic and the cultural. Cultural goods and services such as media products, marketing/advertising and consumer products will be discussed along with audiences and markets within a globalised context. This course provides ways of critically engaging with the culture industries that may be useful to both consumers and professionals.
Objectives
On successful completion of this course students will be able to:
- demonstrate knowledge of relevant theoretical knowledge in communication and media studies;
- demonstrate knowledge of selected cultural industries and their relationship to consumers;
- examine the role of the audience, and how that may be understood;
- demonstrate appropriate academic and professional literacy skills.
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | Economy and culture | 30.00 |
| 2. | Cultural production and creative activity | 20.00 |
| 3. | Consumer culture and everyday life | 20.00 |
| 4. | Advertising, marketing and branding | 30.00 |
Text and Materials
ALL textbooks and materials available to be purchased can be sourced from (unless otherwise stated). (https://omnia.usq.edu.au/textbooks/?year=2021&sem=02&subject1=CMS2018)
Please for alternative purchase options from USQ Bookshop. (https://omnia.usq.edu.au/info/contact/)
Du Gay, P (ed) 1997, Production of culture / cultures of production, Sage Publications, London.
Additional study materials must be downloaded or accessed from the Study Desk for this course.
Selected Readings: these include online materials that can only be accessed via the internet. They are not available through USQ and cannot be provided by USQ.
Reference Materials
Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
Alasuutari, P 1999, Rethinking the media audience; the new agenda, Sage, London.
Albarran, A 2002, Media economics, understanding markets, industries and concepts, 2nd edn, Iowa State University Press, USA.
Andrew, D 2019, 'Programmatic trading: the future of audience economics', Communication Research and Practice, vol. 5, no. 1, pp. 73-87.
(DOI: 10.1080/22041451.2019.1561398.)
(DOI: 10.1080/22041451.2019.1561398.)
Arens, WF, Weigold, MF & Arens, C 2021, Contemporary advertising and integrated marketing communications, 16th edn, McGraw-Hill Irwin, Boston, Massachusetts.
Belch, GE 2015, Advertising and promotion: an integrated marketing communications perspective, 10th edn, McGraw-Hill Australia, Sydney, New South Wales.
(Global Edition.)
(Global Edition.)
de Bens, E, Hamelink, C 2007, Media between culture and commerce, Intellect Books, Bristol, UK.
Student Workload Expectations
| Activity | Hours |
|---|---|
| Directed Study | 26.00 |
| Independent Study | 139.00 |
Assessment Details
| Description | Marks out of | Wtg (%) | Due Date | Notes |
|---|---|---|---|---|
| QUIZ 1 | 5 | 2 | 26 Jul 2021 | (see note 1) |
| QUIZ 2 | 5 | 2 | 09 Aug 2021 | (see note 2) |
| ESSAY 1 | 100 | 20 | 16 Aug 2021 | |
| QUIZ 3 | 5 | 2 | 23 Aug 2021 | (see note 3) |
| QUIZ 4 | 5 | 2 | 20 Sep 2021 | (see note 4) |
| ESSAY 2 | 100 | 40 | 27 Sep 2021 | |
| QUIZ 5 | 5 | 2 | 05 Oct 2021 | (see note 5) |
| REFLECTIVE JOURNAL | 100 | 30 | 18 Oct 2021 |
Notes
- Moodle quizzes will be available for seven days and must be completed online by the due dates indicated in the study schedule. There will be no extension of due dates on the quizzes
- Moodle quizzes will be available for seven days and must be completed online by the due dates indicated in the study schedule. There will be no extension of due dates on the quizzes
- Moodle quizzes will be available for seven days and must be completed online by the due dates indicated in the study schedule. There will be no extension of due dates on the quizzes
- Moodle quizzes will be available for seven days and must be completed online by the due dates indicated in the study schedule. There will be no extension of due dates on the quizzes
- Moodle quizzes will be available for seven days and must be completed online by the due dates indicated in the study schedule. There will be no extension of due dates on the quizzes
Important assessment information
-
Attendance requirements:
Students must attend and complete the requirements of the Workplace Health and Safety training program for this course where required.
External and Online: There are no attendance requirements for this course. However, it is the students’ responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.
On-campus: It is the students’ responsibility to attend and participate appropriately in all activities (such as lectures, tutorials, laboratories and practical work) scheduled for them, and to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration. -
Requirements for students to complete each assessment item satisfactorily:
To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks. -
Penalties for late submission of required work:
Students should refer to the Assessment Procedure (point 4.2.4) -
Requirements for student to be awarded a passing grade in the course:
To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course. -
Method used to combine assessment results to attain final grade:
The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course. -
Examination information:
There is no examination for this course. -
Examination period when Deferred/Supplementary examinations will be held:
Deferred and Supplementary examinations will be held in accordance with the Assessment Procedure . -
University Student Policies:
Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at .
Other Requirements
-
Students can expect that questions in assessment items in this course may draw upon knowledge and skills that they can reasonably be expected to have acquired before enrolling in the course. This includes knowledge contained in pre-requisite courses and appropriate communication, information literacy, analytical, critical thinking, problem solving or numeracy skills. Students who do not possess such knowledge and skills should not expect to achieve the same grades as those students who do possess them.