| Semester 3, 2021 Online | |
| Short Description: | Persuasve Comms |
| Units : | 1 |
| Faculty or Section : | Faculty of Business, Education, Law and Arts |
| School or Department : | School of Creative Arts |
| Student contribution band : | 2021 Grandfather Funding Cl 2 |
| ASCED code : | 109999 - Creative Arts not elsewhere cl |
| Grading basis : | Graded |
Staffing
Examiner:
Requisites
Enrolment is not permitted in SCA1001 if CMS1000 has been previously completed.
Other Requisites
This is one of four Core Courses for the following programs: Bachelor of Music, Bachelor of Visual Arts, Bachelor of Film and Screen Production, Bachelor of Theatre, Bachelor of Television and Radio Production, Bachelor of Creative Arts and Community Wellbeing, and Bachelor of Design and Interactive Technology. Other programs may also use this course as an elective or core unit.
Rationale
Clear and effective communication, and the ability to situate and evaluate communication in relation to both professional fields and academic contexts, is essential for student success both at the beginning of their studies and in building effective career pathways. Effective communicators create clear messages to: establish rapport, trust, and engage interpersonal skills; articulate and shape written and verbal ideas; and develop genuine listening skills. Persuasive methods of communication are creative, imaginative, culturally sensitive and useful in developing enthusiasm and support that can transform professional and community environments. This course is foundational for examining what communication is, how it relates to a particular audiences , what aspects of communication the speaker/writer has control over, and what types of rhetorical options are available for the effective conveyance of a message.
Synopsis
As a foundational course, students will be introduced to successful communication at university and in their discipline. This course introduces students to foundational theory and practice of written and oral communication across a diverse range of creative and professional disciplines. This course will introduce principles of persuasive communication and the kinds of contexts that are conducive to its effective use: working with the public, being members of teams, being a leader of a team, being collaborative, communicating with empathy, negotiation skills, conflict management and confidentiality.
Through a mixture of discussion and workshops, this course is geared towards first-year students who find they frequently need to communicate their ideas to people in a variety of professional and informal contexts. Students will learn about effective communication through different media platforms and audience considerations in order to enhance critical thinking skills to improve constructive communication and employability.
Objectives
- Understand and deploy the relevant theoretical and practical knowledge behind persuasive communication, within a range of contexts including academic disciplines
- Creatively translate personal ideas and points of view across different audiences of varying personal ethics
- Recognise and leverage the convergence of communications (written, oral, visual and aural ), persuasion and media technologies
- Apply enhanced critical and creative abilities to construct and evaluate claims and arguments with positive outcomes
- Identify and leverage the importance of intercultural differences in order to be a global communicator
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | Strategic Written Communication: mechanics of effective communication, referencing, for a variety of written, visual and oral forms. | 20.00 |
| 2. | Generating communication through live and mediated modes: oral, visual and aural methods. | 20.00 |
| 3. | Engaging the Audience and Ethics: persuasion vs propaganda; social media and fake news. | 20.00 |
| 4. | Self-Narratives and Storytelling: creatively translating texts. | 20.00 |
| 5. | Persuasive Communications and creative decision-making: historical and contemporary practices. | 20.00 |
Text and Materials
ALL textbooks and materials available to be purchased can be sourced from (unless otherwise stated). (https://omnia.usq.edu.au/textbooks/?year=2021&sem=03&subject1=SCA1001)
Please for alternative purchase options from USQ Bookshop. (https://omnia.usq.edu.au/info/contact/)
Reference Materials
Student Workload Expectations
| Activity | Hours |
|---|---|
| Directed Study | 30.00 |
| Independent Study | 135.00 |
Assessment Details
| Description | Marks out of | Wtg (%) | Due Date | Notes |
|---|---|---|---|---|
| MY EMERGING PROF IDENTITY WRIT | 100 | 30 | 06 Dec 2021 | (see note 1) |
| TRANSLATING ONE TEXT TO ANOTHR | 100 | 30 | 04 Jan 2022 | |
| GROUP ORAL PRESENTATION | 100 | 40 | 24 Jan 2022 |
Notes
- All due dates and assessment details will be provided on Study Desk and in the first Lecture for this course.
Important assessment information
-
Attendance requirements:
On-campus Attendance requirements:
It is the students' responsibility to attend and participate appropriately in all activities (such as lectures and tutorials) scheduled for them, and to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.
ONL Attendance Requirements:
There are no attendance requirements for this course. However, it is the students’ responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration. -
Requirements for students to complete each assessment item satisfactorily:
To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks for that item. Depending upon the requirements in Statement 4 below, students may not have to satisfactorily complete each assessment item to receive a passing grade in this course. -
Penalties for late submission of required work:
Students should refer to the Assessment Procedure (point 4.2.4) -
Requirements for student to be awarded a passing grade in the course:
To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course. -
Method used to combine assessment results to attain final grade:
The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative items for the course. -
Examination information:
There is no examination in this course. -
Examination period when Deferred/Supplementary examinations will be held:
Deferred and Supplementary examinations will be held in accordance with the Assessment Procedure . -
University Student Policies:
Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at .
Assessment Notes
-
Referencing in assignments must comply with the APA referencing system. This system should be used by students to format details of the information sources they have cited in their work. The APA style to be used is defined by the USQ library's referencing guide. This guide can be found at .
Evaluation and Benchmarking
In meeting the University’s aims to establish quality learning and teaching for all programs, this course monitors and ensures quality assurance and improvements in at least two ways. This course:
1. conforms to the USQ Policy on Evaluation of Teaching, Courses and Programs to ensure ongoing monitoring and systematic improvement.
2. forms part of the Creative Arts suite of programs.