| Short Description: | Digital Public Relations |
| Units : | 1 |
| Faculty or Section : | Faculty of Business, Education, Law and Arts |
| School or Department : | School of Humanities & Communication |
| Student contribution band : | 2021 Grandfather Funding Cl 1 |
| ASCED code : | 100799 - Communication and Media Studie |
| Grading basis : | Graded |
Other Requisites
Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at .
Synopsis
Students in this course plan and implement the digital component of a public relations (PR) campaign. Through an examination of social theory and contemporary digital media platforms, students use best practice PR engagement techniques to produce contemporary forms of a range of digital communications for individual and organisational purposes. Students learn how to implement the digital media planning process of a PR campaign and develop knowledge of its place in achieving a communications campaign's overall strategy.
Course offers
| Semester | Mode | Campus |
|---|---|---|
| Semester 2, 2021 | On-campus | Springfield |
| Semester 2, 2021 | On-campus | Toowoomba |
| Semester 2, 2021 | Online |