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The current and official versions of the course specifications are available on the web at .
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FSP1004 Graphic Design and Digital Art Practice

Semester 1, 2021 Online
Short Description: Graphic Design & Digital Art
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Creative Arts
Student contribution band : 2021 Grandfather Funding Cl 1
ASCED code : 100701 - Audio Visual Studies
Grading basis : Graded

Staffing

Examiner:

Other requisites

Students undertaking this course will require a personal computer and personal storage space (e.g. portable external hard drive, cloud storage). Software required will be Microsoft Word, Powerpoint and Excel Spreadsheet, or non-Microsoft equivalent.

All students must have access to most recent versions of Adobe Photoshop.

All students will have free access to the University’s Adobe Creative Suite software, so must ensure their computer has capacity to efficiently use the software. Students may incur extra resource costs for printing.

All students will require access to e-mail and have internet access to UConnect for this course.

Rationale

In today’s film industry, digital media producers are required to use the many different forms of visual and graphic communication and branding, especially in post-production situations and therefore take account of the social contexts and environmental responsibilities of design. Graphic Design and Digital Art Practice introduces students to the skills and practices involved in creating graphic elements for film, television, the internet and print. This course combines software learning (Adobe Creative Packages) and research skills in relation to Graphic Design principles to produce practical outcomes for the specific intended media. This course is a prerequisite for FSP2003 Post-Production and VFX.

This course is a foundation level course in the Film program. No prior knowledge of graphic design and digital art practices is required.

Synopsis

This course introduces students to professional graphic skills for digital artists based forms through production-focused learning environments. Through a series of workshops, students should begin to develop a solid awareness of application of processes and practices involved in creating graphic-based assets, from conceptualisation, research and planning to production outcomes and uses, including in the broader visual, cultural and commercial contexts across film, television, internet and print. Students will complete a series of authentic assessment tasks based on industry practice in film making that reflect industry aligned skills and current knowledge. This course is designed to contribute to and compliment other practice outcome courses, in particular FSP2006 Documentary Production and FSP2001 Short Film.

Objectives

On successful completion of this course students should be able to:

  1. Comprehend and apply theoretical aspects used in graphic development as they relate to media forms.
  2. Research and critically respond to concepts and processes involved in graphic design in relation to producing industry standard outcomes.
  3. Apply technical knowledge and skills for specific professional or creative contexts and purposes.
  4. To work independently to produce production quality material that reflects on social, cultural and ethical issues.
  5. Plan, problem-solve and make decisions related to professional requirements.

Topics

Description Weighting(%)
1. Principles of Digital Art 20.00
2. Tools and Techniques used in Creating Digital Art Assets 40.00
3. Principles of Design for Communication 20.00
4. Problem Solving and research 20.00

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from (unless otherwise stated). (https://omnia.usq.edu.au/textbooks/?year=2021&sem=01&subject1=FSP1004)

Please for alternative purchase options from USQ Bookshop. (https://omnia.usq.edu.au/info/contact/)

There are no texts or materials required for this course however all students must have access to current versions of Adobe Photoshop or later. ONL students are required to purchase a current version Adobe Photoshop.

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
Hand, D & Middleditch, S 2013, Design for media: a handbook for students and professionals in Journalism, PR, and Advertising, Pearson/Prentice Hall, Essex.
Wong, Y 2009, Digital art: its art and science, Pearson/Prentice Hall, New Jersey.

Student workload expectations

Activity Hours
Directed Study 76.00
Independent Study 50.00
Tutorials 39.00

Assessment details

Description Marks out of Wtg (%) Due Date Notes
DESIGN PORTFOLIO 100 35 07 May 2021
CREATIVE PROJECT 100 45 14 May 2021
ONLINE QUIZ 100 20 04 Jun 2021

Important assessment information

  1. Attendance requirements:
    There are no attendance requirements for this course. However, it is the students’ responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

  2. Requirements for students to complete each assessment item satisfactorily:
    To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks for that item. Depending upon the requirements in Statement 4 below, students may not have to satisfactorily complete each assessment item to receive a passing grade in this course.

  3. Penalties for late submission of required work:
    Students should refer to the Assessment Procedure (point 4.2.4)

  4. Requirements for student to be awarded a passing grade in the course:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative items for the course.

  6. Examination information:
    There is no examination in this course.

  7. Examination period when Deferred/Supplementary examinations will be held:
    There is no examination in this course, there will be no deferred or supplementary examinations.

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at .

Evaluation and benchmarking

In meeting the University’s aims to establish quality learning and teaching for all programs, this course monitors and ensures quality assurance and improvements in at least two ways. This course:

1. conforms to the USQ Policy on Evaluation of Teaching, Courses and Programs to ensure ongoing monitoring and systematic improvement.
2. forms part of the Bachelor Film and Screen Production (BFSP) program and is benchmarked against the:
a. internal USQ accreditation/reaccreditation processes which include:
(i) stringent standards in the independent accreditation of its academic programs
(ii) close integration between business and academic planning, and
(iii) regular and rigorous review.
b. comparative activities and performance of Bachelor of Fine Arts (Film, Screen and New Media), Queensland University of Technology.

Date printed 18 June 2021